In my other class we were talking about stories yesterday, and we were talking about the kinds of stories that are not used properly. So a student told a story about working at a produce department and having to put up these posters that are like, ‘Here’s Joe the farmer and he’s growing all of your kale’ and it was this posed picture of this guy who was probably not a farmer. People see right through that stuff. So along with the story, there’s also authenticity. And I think that’s another piece of feeling good about what you’re designing.