We’re playing around with lots of different ideas — of rethinking how an agency works, what the structure is. One of those things is contemplating doing five-hour working days. How can we draw down – how can we make the business sufficiently efficient and make ourselves sufficiently productive? You know when you say this to people, they think you’re nuts and you’ve got no chance to make it happen. But why not? Henry Ford took the concept of the working day from seven days a week, 12 hours a day, to five days a week, 8 hours a day. And that was a hundred odd years ago. I think we’re about ready to rejig that.
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