Skip to content
Search results
album-art

Sorry, no results.
Please try another keyword
  • A few hours outside Bogotá, a giant yellow circus tent rises above the countryside. Inside, families laugh at clowns, gasp at acrobats, and cheer for trapeze artists soaring overhead. The performers are all members of the Colombian military. For more than three decades, Circo Colombia has sent active-duty soldiers across the country to perform for[...]
00:00
Load More

Tom Hashemi

Think tanks often place the PDF report at the heart of their communications strategy. This doesn't work, not for the public, nor for policymakers. We need to stop thinking of 42.5 page documents as ticking the box when it comes to communications. By the time someone engages with an output like that, they most likely already agree with what you say. Why else would they spend a chunk of time going through the document in detail? What your comms should be doing is getting people to that point. And to do that you need to insert yourself in their day-to-day lives. Where do they go to get information? You need to be there.

Words: Laicie Heeley
Date:

Think tanks often place the PDF report at the heart of their communications strategy. This doesn’t work, not for the public, nor for policymakers. We need to stop thinking of 42.5 page documents as ticking the box when it comes to communications. By the time someone engages with an output like that, they most likely already agree with what you say. Why else would they spend a chunk of time going through the document in detail? What your comms should be doing is getting people to that point. And to do that you need to insert yourself in their day-to-day lives. Where do they go to get information? You need to be there.

SIGN UP FOR OUR NEWSLETTERS